Retrain Your Brain,

Change Your Life.

This isn’t therapy, it’s a new way of thinking.

The Stuff No One Teaches Us

Do you find yourself thinking...

“Why do I keep reacting like this?”
“I’ve done the work… why am I still stuck?”
“I just want peace. Without having to relive everything.”

We want you to know, you’re not broken. You’re just running the patterns your brain learned a long time ago.

Most of us were never taught how our thoughts shape our emotions, or how the way we think and process them, becomes part of our beliefs. Those internal patterns quietly steer our reactions—until life feels out of control.

So, without knowing, we do what we’ve always done. We push through, we cope, and we try to fix the outside of our brains without knowing what’s really going on inside of them.

The Upstream Model TM was designed to change that.

It shows you how to understand your emotions first, slow down your reactive patterns, trace the thought behind the emotion, and finally shift the pattern that’s been running your life.

What we want you to know, this is not therapy. Because it is not about reliving the past and vocalizing your past experiences.

It’s about learning how your brain works, so you can respond with clarity instead of chaos.

Because once you understand what’s really happening upstream in your thinking… Everything changes downstream in your life.

Upstream is a different kind of mental and behavioral training. It is not therapy or long, emotionally stressful talks. It’s habit retraining, through a logical process.

At the core of everything is The Upstream Model. A step-by-step program that helps you see your emotional patterns, understand where they come from, and change how you respond to your life’s events. So you stop living reactively, and start living intentionally.

THREE THINGS UPSTREAM IS

VISUAL

LOGICAL

PROVEN

We work with individuals, leaders, teams, and entire organizations. People who are tired of the same cycles. Who want to feel better but don’t want to drag up every detail of the past just to do it.

We help:

* People with anxiety, depression, trauma, or anger

* Parents who want to stop reacting

* Leaders trying to fix toxic workplace culture without firing everyone

And we hear the same thing, over and over: "This makes sense. Finally."

Because it’s built around how the brain actually works. Your personality is unique, but your brain’s wiring follows patterns. Upstream teaches you to see them, break them and build new ones that actually help you move forward.

<insert a rewiring example image>

For many people, they have exhausted every option they know of, so this is a new option. A different way to do the work.

If therapy hasn’t worked—or just doesn’t feel like the right fit—Upstream offers another way. One that’s simple, repeatable, and actually changes the way you live.

This is not overnight, but it is permanent.

You're Not Alone

Like you, these Upstream clients once struggled with
things like anxiety, anger, frustration, or hopelessness, hidden behind a brave smile, outgoing personality, or external success.

Anna Orn

"The impact of this program on my life has been nothing short of remarkable! By practicing these invaluable skills, I have been able to navigate conflicts and challenging situations with a newfound sense of resilience and emotional intelligence. This has led to improved communication and a more harmonious home and work environment."

Jason Urbanczyk

”This course has changed my life in more ways than I thought possible. I now face adversity with open arms and I’m able to overcome by thinking in a positive, clear frame of mind. Basically, this has made me a better person. I like myself again and the more I practice these skills the better my life is getting and will get. Thank you!”

Bobby Hawkins

"Troy is someone who can relate to everybody. People used to say I was unreachable. Troy reached me.

For the first time I’m seeing everything with my eyes wide open. I can see things and process them differently because I’m in the moment. And when you can take yourself out of the situation, and be in the moment, everything is different."

Changing Lives Where Most People Have Given Up

What happens when you take a model built to heal and bring it into one of the hardest places to reach?

That’s what we did in the Cass County Jail.

Beyond the Barriers is the nonprofit extension of Upstream. It exists to break the cycle of trauma, addiction, and incarceration by helping people understand what’s underneath their pain, and giving them the tools to change it.

This isn’t about fixing people, either. It’s about showing them how to think differently, so they stop hurting themselves and others.

These are men who’ve been through the system again and again. Repeat charges, acts of violence, crippling addiction... Most of them had given up on change, because the world gave up on them first.

But this model didn’t just change how they felt about themselves...

It changed how they showed up.

It changed the energy in the room.

It changed the entire environment.

Watch what happened when we brought Beyond the Barriers into Cass County Jail.

Image

Clarity Creates Change

You can’t change what you can’t see. But once you see it? You can’t unsee it.

Image

Real People. Real Process. Real Results.

This isn’t therapy. It’s a model. A mirror. A method.

Excellence

Emotionally Intelligent. Always Accessible.

You’re not broken. You’re just patterned.

FOLLOW US

© 2025 UPSTREAM ENTERPRISES, LLC. ALL RIGHTS RESERVED.